Tries to play its usual ‘long-term’ card
Sony chief executive Kaz Hirai has admitted thePlayStation Vitais not performing as expected. However, he has deployed Sony’s usual get-out, claiming they’d rather be judged on speculative success rather than, y’know,realsuccess.
Hirai spoke about the Vita at a media reception following his CES presentation, where he confessed the Vita was selling“low end of what we expected.” He then claimed it was too early to write the handheld off just yet, suggesting it would take five to ten years to determine whether or not the Vita had failed.
Pictured: Also not a PS Vita.
That’s great … but what aboutnow? Sony does this every single time, playing its “ten years” card, which serves no purpose other than to suggest to me that it has no plan for today, tomorrow, or next week. So far, Sony’s delivered very little to PS Vita owners but promises and half-baked concepts and, as the systemcontinues toembarrassthe company, it’s looking pretty damn pitiful.
