Microsoft might not be able to build a fully functioning console, but that hasn’t stopped the company from planning to open a string ofofficial retail outletsacross America. Will the buildings be made of thin cardboard and pieces of biscuit? Yes. Yes they will.
Former head of worldwide product distribution at DreamWorks Animation David Porter will be spearheading the new initiative.
“We’re working hard to transform the PC and Microsoft buying experience at retail by improving the articulation and demonstration of the Microsoft innovation and value proposition,” said Porter, in what is probably one of the most convoluted and confusing bits of salesman speak I’ve seen in a while. What exactlyisthe Microsoft innovation and value proposition, and where can I get some?
So far, details are thin on the ground regarding store locations, numbers and products. Some recentconcept artfor the store shows plenty of Xbox 360 stuff. Hey, maybe the store could offer Xbox repairs — you could guarantee avastamount of business that way.
