Reportedly, that is
Today is Don Mattrick’s first full day at Zynga asthe company’s new CEO. Wow, yeah, that’s still weird to say. Speaking of the former president of Microsoft’s Interactive Entertainment Business, here’s a curious tidbit: according to unnamed sources who spoke withBloomberg, Mattrick attempted to buy the social-games company back in 2010.
He was reportedly in negotiations with Zynga founder Mark Pincus — who Mattrick will now work with while at the firm — on behalf of Microsoft. Had the deal gone through, it’s possible we could be (not) playing games likeFarmVilleon Xbox 360 right now.
While Mattrick is well respected in his field — note: I didn’t write “in the comments of gaming sites” — this certainly helps add context to his move. Zynga doesn’t particularly make games I’m interested in, but Iamstrangely eager to see if he can help turn the company around.
